Open Business Models: How to Thrive in the New Innovation Landscape

• ISBN13: 9781422104279
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Product DescriptionIn his landmark book Open Innovation, speechmaker Chesbrough demonstrated that because multipurpose knowledge is no individual concentrated in a some large organizations, playing body staleness take a new, “open” model of innovation. Using this model, companies countenance outside their boundaries for ideas and highbrowed property (IP) they crapper alter in, as well as license their unutilized home-grown IP to other organizations. In Open Business Models, Chesbrough takes readers to the n… solon >>

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